We come back at the right moment, with something new. Never just checking if you saw this.
Most B2B conversations are not lost on the first message, they are lost in the silence after it. And most follow-ups add nothing — they just ask for attention a second time.
We agree how many touches and at what interval
Every touch is built on a new element
We stop automatically on reply, unsubscribe or disinterest
Usually two, at most three. Beyond that the benefit-to-risk ratio turns negative.
A new fact about their company, a different question, or another angle. Not a reminder.
On reply, on unsubscribe, or when the cadence is exhausted. Whichever comes first.