02 · Capability

Qualification and prioritisation

A big list with no order is still a problem. The most promising prospects go first.

The blocker

What usually breaks

When every company on the list looks the same, effort spreads evenly. You end up spending as long on a firm that just raised capital as on one that has not moved in three years.

Signs

Signs this applies to you

You contact companies in the order they appear in the file
You have no explicit criterion for which company deserves extra effort
Reply rates swing a lot and you do not know why
The team asks for more leads when the problem is their order

Deliverable

What you get

A list ordered by an explainable score, not a black box
The concrete reason each company sits high or low
Segmentation by signal type and how recent it is
A recommended threshold below which contact is not worth it

Process

How it runs

We agree what a good client means for you, in observable criteria

We apply the score across the company universe

We deliver the ordered list with the reasoning attached

Limits

What we do not guarantee

The score predicts receptiveness at the moment of contact, not the sale
We cannot score companies with no recent public trace
We do not replace human qualification in the commercial conversation

FAQ

Frequently asked

What goes into the score?

Signal type, how recent it is, fit with your profile, and whether a valid contact exists.

Can I see why a company got its score?

Yes. Every company comes with the reason written out, not just a number.

Does the score change over time?

Yes. A six-month-old signal weighs far less than one from last week.